Prost!*

Strange things are afoot in the world.  Let me ask you a question: what comes to mind when you hear the word, “Germany”?

Let me guess – Beer, BMWs, sausages, Oktoberfest, David Hasselhoff…to name a few.

How about wine?  “Of course!  Gewurztraminer,” you say.  Yes, that lovely white, acidic, refreshing, mineral-y wine that originated in Germany is wonderful.  Buuut, when I say ‘wine’ I mean that in the not-so-distant future, Germany will be the world’s third largest wine consuming nation in the world.  Like, more than Italy.

Whaa?

Yup.  According to market research group The IWSR and released by Vinexpo, Germans are set to consume the highest amount of wine behind the United States and France, by the year 2018.  Two factors are at play here, according to the study; apparently, the Italians love affair with their country’s vineyards is weakening while there is simultaneously a sudden rush on wine sales in Germany.

The report went on to predict that the U.S. would strengthen their lead over France as the biggest wine consuming nation overall.  Read more about this mind-blowing fact here.

Also noteworthy is that the United Kingdom is predicted to get out of their wine funk very soon as well.  Wine sales for our friends across the pond have steadily declined since 2009, but are on track to pick up this year fueled by sparkling and rose wines.  Cheerio, chaps!

What does this mean to you?  Aside from the fact that you can keep your noses held high to zee Frrrench for another few years, it simply means that you’re in good company at Ponte Winery and Ponte Vineyard Inn.  We’re not going anywhere because wine is not going anywhere.  Support your country and help keep our #1 spot by visiting the greatest Temecula winery and #1 rated Temecula hotel soon and often!

–Erica Martinez

*Prost is German for “cheers!”


Posted by , February 26, 2015 No comments

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