Can Music Affect Your Wine Preference?

June 9, 2016 No comments » [ssba]

Well sure it can, why not? I know when I hear UB40’s “Red Red Wine” on the radio I get a sudden craving for Chardonnay. Kidding. But, yes, I do get a hankering for red wine. “Kokomo” by The Beach Boys? It’s pineapple daiquiri time. “Margaritaville” by JB? Well, you know. But I digress.

Apparently, actual studies have been conducted on how wine shoppers respond to music. A 1999 study by members of the psychology department at the University of Leicester analyzed 82 wine buyers in a suburban English supermarket. They found that when shoppers heard French music in the store, French wine outsold German wine by a ratio of five to one. And when German music played, German wines also sold well.

Red wine and…soulful blues? Sounds good to us!

Michael Dorf, owner of City Winery – a restaurant, winery and music space – believes, “…there is a direct correlation between the music in your ears and the wine in your glass.” According to his observations regarding music and wine in his establishment, he says, “With bands with a heavy bass line, we’ll sell more Syrah and more California Cabernets.  When bands with a ‘higher tone’ play, sales of white wine go up.”

Wonder what’s playing here? Could be Adele, could be Taylor Swift

Very much like music, wine is very personal. I don’t care how heavy the bass line, when it’s 90 degrees outside, I’m going for the higher tone Vermentino over the Super T any day. Or Pas Doux. Dry rosé is always good, be it country, classic rock, opera or hip hop; spring, summer, winter or fall.

10 bucks says U2’s Sunday, Bloody Sunday is playing in the background.

Do you have a music and wine preference? We’d love to know about it. Let us know in the comments.

Article source: click here

–Erica Martinez

Posted by , June 9, 2016 No comments

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